Basically, SEO content includes infographics, text, videos or images optimized to appeal to both Google and your audience. SEO is made up of two major sections; offsite and onsite (where the content belongs). They all combine to create your SEO strategy.
When a searcher writes a query to Google, the search algorithm first works to understand the query then displays the relevant results to the user. This means that your already relevant and brilliant content will be top-ranked among the related or similar content of targeted keyword. This is where the SEO strategy gives you the edge.
SEO helps the business in the following ways:
Branding and visibility
When potential customers search for your services and products, you definitely want to be among the high ranked people on the search engine. In fact, appearing on the top search results increases the value of your business.
Many searchers don’t click the search button only once; instead, they search, edit their search, search again then click on some websites, search again and repeat the process.
So what does this imply on your business? This means that if you continually appear on the top searches, you will attract more potential customers. The chances are high that they will continue clicking to your website and trust you more.
Readers create mental notes of the rankings on Google or other search engines. Although they may not entirely realize it, they do in a way. In the customers’ mind, your ranking acts as a vote of confidence. During the yellow pages era, the first step was to look for the service provider of the best service provider.
For instance, if you were looking for a plumber, didn’t you feel more comfortable and confident when calling the high ranked guy compared to the guy on the eighth page? The same applies to SEO. Your client may not find it out but top search SEO rankings make your business more credible.
Increases business traffic
Traffic does not bring you immediate money but the chances are high that most of the visitors will eventually become your potential customers. However, it’s still essential for you to increase your selling efforts to turn them into customers. This is because the business is crowded, has many competitors and they can easily consider the nearest alternative.
People visiting your site are all qualified leads; they were looking for a business entity similar to yours then they found you. This means that they are already interested in your products and services.
Unlike all offline advertising traditional forms, SEO rewards the effort of your business at a higher rate. Actually, of all the internet marketing methods, SEO is the most beneficial. This can be explained by the fact that SEO marketing strategy is inbound thus it allows you to advertise your goods and services to the searchers.
SEO is convenient because it does not interrupt the normal programming or interfere with the people’s favorite TV shows. With SEO, you don’t take up space on their magazines or news articles. You simply show up at the best time when they are looking for a similar business to viewers. In short, SEO wins half of the battle before it even starts.
Creates unmatched insights into clients
As stated above, SEO increases your website traffic. This traffic is then tracked by Google analytics. Both the metrics and data are valuable since they provide an insight to the client: the language they use, how they browse, how they search, their current region, the technology, the time they are most active etc. this is incredibly valuable since it allows you to make better decisions according to the strategies of your business both offline and online.
Here are the top 14 SEO content writing tips
1. Target On Multiple Keywords
Focus on the topics that have multiple keywords. This will ensure that your website content consistently drives through the search traffic. Also, spread your primary keyword throughout the content to amplify its ability to attract organic traffic. Just imagine the traffic you can get by using several keywords that rank for thousands of search queries. Use the Google Keyword Planner to find out the keyword variations for your content. Place your keywords strategically in this order:
- Title tag
- Meta description
- Header tags (H1, H2, and H3 etc).
Also, remember to have a natural flow of the keyword.
- If a certain keyword does not naturally fit in the text, split it, leave it out or use synonyms.
- Use Yoast SEO to search for keywords, but don’t use them in the exact structure you find them.
- Use secondary keywords to avoid repeating the primary keyword throughout the text.
2. Improve Readability
Don’t let your readers bounce back when they come across your article simply because it looks like a concrete block. Use an attractive and friendly piece of knowledge. Also, keep in mind your target audience and create a content that will impress them. Ideally, many searchers don’t have adequate time to go through the entire content. Make your points clear, straightforward and attractive to improve the page readability.
- Use short sentences
- Break the long paragraphs
- Format the content for skim users
- Highlight the most important segments of the content (you can use bold texts. Subheadings and whitespaces)
- Use transition words
- Use active voice
- Ensure that your work does not have any grammatical and spelling errors- you can use Grammarly to proofread your content
3. LSI and TF-IDF
Nowadays, Google has become smarter in matching and processing queries with the relevant WebPages and indices. It performs Latent semantic indexing (LSI) – process that the search engines use to understand the relationship between some word and terms.
How is LSI relevant to marketers? It’s essential to include semantically related words in your content.
- Use more related entities and nouns (for instance, mention the popular personalities or brands in your specific space)
- Consider close variants and synonyms (use natural language), other than using the primary keyword many times in the content (for example, “Table pictures”, “photographs of the table”, “Table pics” etc).
TF-IDF- use the words frequently used by your close competitors. You can use the OnPage.Org to find the related pages used by the competing pages.
4. Format Your Content For Google Answer Box (Featured Snippets)
Include some segments in your web content that directly answer the question-based queries (“list of”, “what is” and “how to” ) queries. As a marketer, it’s critical to ensure that the content is prepared and well formatted to adapt to different sets of the queries. Based on observations of many experts, below are the key signals that Google uses to find out the page that ranks first.
- Engagement metrics matter (time to long click and SERP CTR)
- Number and quality of the links pointing to the website
- Provide the most accurate and logical answers to the queries.
How to optimize and format your writing for Google answer box
- Provide a direct and concise list of possible answers to the specific query
- Include sections that in a header that states the question (H2, H3 or H4)
- Ensure that the search crawlers and users can easily locate this section.
5. Unexpected Hooks
According to the latest report on internet statistics, more than 2.7 million blogs are published daily. The increased traffic has caused saturation of the content making it almost hard for the readers to find valuable content they look for. That’s why it’s important to provide information or ideas that the searchers will rarely find it anywhere else.
The secret is to create a unique content that the searchers least expect to get it from your website. This could be a segment within your writing that is surprisingly actionable, useful, practical or plainly original. Focus on incorporating this aspect:
- Your own case studies
- Connecting and combining other publisher statistics and ideas to create your own.
- Personal Experiences
6. Aim To Convert
Every section of your content should have its purpose and serve its own goal. In most cases, we create content to have our website ranked high for the campaign target keywords. We tend to forget what we will do with the traffic we will get from our efforts such as:
- Building relationships with other influencers and publishers by citing their works.
- Attracting business leads by exemplifying their brand expertise.
- Building your following base and strengthening the leadership by consistently educating your target audience.
It even goes beyond that because website content ties everything together in the digital marketing platforms.
Guiding principles to increase the ability of your content to convert visitors to customers
- Aim to educate- it’s always good to influence people as this is a sure way of selling.
- Encourage and inspire the readers to take action-add printable checklists, worksheets, provide the relevant CTAs.
- Assist the readers to solve their problems
7. Include Quotes And Stats From Credible Sources
Linking out with the highly authoritative websites and sources is a sure way of allowing both Google and users to access your information. It is also vital for such algorithms since it allows them to understand associations and relationships among the web entities and topics. The linked sources can also improve the relevant score of your content to the target keyword.
Additionally, citing other publishers’ work creates new networking opportunities and collaboration when you create great content. Above all, it’s one of the major reasons you can build a rapport and engage with other influencers in the industry. This boosts the application efforts of your content.
8. Use An Inverted Pyramid Style Of Writing
If you only have few seconds, grab your readers’ attention. It is imperative to find a unique way of passing your message quickly. An ideal method of structuring your content to capture the reader’s attention is by writing on the inverted pyramid.
The inverted pyramid is made of three major parts:
- The top part which contains the most vital information
- The middle part which contains the specific content
- The lower part with supplemental information
For instance, if you are hosting a certain conference, you would contain the most essential details like the date, location and conference details on the top part. Specific content like topics and speakers would be in the middle while the supplemental information such as the history of the event would be on the last part.
9. Watch Your Analytics
SEO is not simply fired and forget- don’t post your information then walk away, in fact, use Google analytics to regularly monitor your website. According to the research done by folks at SEMrush, bounce rate, pages per session and time on site is as essential as the keyword density. This is not surprising if you think about it.
If your website has a high customer bounce rate, it means that the searchers do not stay for long in your site. Probably, this could be because they may not get the information they are looking for on your site. Your page may not be optimized with the right keywords.
Get warned that non-content related materials are increasing the bouncing rate. Slow loading times, ugly design, popups, or other obnoxious images or ads can push the searchers away. Creating a good SEO content is not simply about the words that appear on the screen but also majorly about how the searchers see them. If a bad design obscures them, they will not stick around for long.
10. Write Only What People Care About
Before you update your content ask yourself who cares? It’s not about being facetious. Oftenly, article writers simply pump out content with no reason or strategy behind it. They forget that this information will be used by visitors who are urgently looking for something.
Keep in mind that you are not creating content for Google algorithms; you are creating it for humans! So, when writing, always seek to provide some value to your readers. Nobody else understands your organization like you do-use this for your benefit. If not at least add a section relating to your business and what you do. Don’t hesitate to include some experts to leverage large networks and improve your own.
11. Be Your Own PR Agency
After you have updated and posted your fresh content, you have only completed half of the work. The next step for the web content writing is to act as your own PR agency. Create links to your website content all over including your social media platforms. Comment on other people’s blogs and leave backlinks to your site. Web content writing and social media management go hand in hand. Every time you click the “publish button” on your blogs, tweet your heart out.
12. Write Actionable And Accurate Content
Generally, when writing content for your website, you are obligated to carry out a detailed research on your writing. It brings a sense of originality that makes the readers view your products and services as genuine. The purpose of your web content is to lure readers and educate them on your products; therefore, providing them with an informative and well-researched content undoubtedly coaxes them to revisit your site once more for other updates. They might end up being your influencers or advocates who direct other users to your site in form of referrals.
One of the main benefits of writing well-researched web content is that it improves your site’s visibility to the searchers who want anything pertaining to your category. There are many websites with a similar content; so make yours stand out of the crowd by being as actionable as possible.
13. Support Your Content With Infographics
The digital space has grown from writing long and boring information because the microblogging platforms like Instagram and Twitter are more focused on pictures than the heavy text paragraphs. The same applies to blogs and websites. Before you publish your work, ensure that you support it with relevant images. However, select only the SEO optimized images and videos that go hand in hand with what you are talking about.
You can also consider renaming the visuals to match the primary keywords of the entire content. Proper visuals highlight the work and receive more avenues thus help in increasing the traffic.
14. Update Your Content On A Regular Basis
Don’t let the same old content remain on your website for long. Regular publishing provides readers with new and fresh ideas. This is an essential tactic for all bloggers who publish a lot of content. It ensures that your work remains relevant and continuous to provide the readers with the latest.
Think about this; most data and statistics keep changing every now when the determinants change. Consistently updating your content ensures that you clear the unneeded SEO penalties by providing relevant and valuable information to your readers.
Years ago, web content was simply about the use of keywords. However, the concept has drastically changed. Competition has become stiff thus writing quality content is the only way you can lure search engines and more readers. Apply the above-discussed tips and your content will be top-ranked, get adequate traffic and eventually convert them to sales. If you would like to know more about how you can write content for SEO, or you want to get information on our content writing services, contact us today at 817-402-4151.